Repeating the category errors of some business-as-usual language, such as saying "human resources" or "incentivizing corporations" just propagates this category error in our thinking. So it's like trying to chart out a map, but with like very tilted lens, you can't perceive the world, right? When we see the internet of things, let's make it an internet of beings. When we see virtual reality, let's make it a shared reality. When we see machine learning, let's make it collaborative learning. When we see user experience, let's make it about human experience.