I’m Ken. I came to Taiwan via acquisition originally, and I came back to Taiwan in order to work on product and innovation at Gogoro.
Cool. Which would you prefer, should I start with the two-minute pitch, or should I just show you the product?
Let’s do the two-minute pitch here. What we’re focused on is a solution in the climate space. I’m pretty sure I don’t need to spell out the magnitude of the challenge.
Well, yeah, exactly. There’s a growing number of people who are more and more concerned about this, but the thing is that the vast majority of them have no idea what they can do to make it happen. There’s some people who do. They’re fighting for systematic change.
They say you can’t get to systematic change, or you don’t usually, until you have about 25 percent of the population who really cares and who’s willing to take action on something.
That leaves us asking the question, “What about the 99 percent of us?” What do you do with all the people…
Right? Yeah, exactly.
That’s basically what our focus is, is how can we help these people? The angle that is to make it as easy and motivational as possible for people to make better climate decisions.
I’ll skip the salesy thing. I’ll go straight into the product.
Yeah, we’ll start out fake, and then we can show real. [Conducts demo]
That’s true. That’s true. That’s possible. User does whatever they want to. Where we identify an opportunity where they can make a better environmental decision, then we draw their attention to it.
We help them to understand why something is better.
Yeah. We give full visibility into what we’re doing, and we encourage the community
That’s part of it.
Celebrating and making people feel good about themselves is one of the most motivating things you can do.
Well, we could say, “Boo-hoo,” or we could just say, “Hey, you can’t win them all, but if you want to…”
Yeah. Anytime we go to people and say, “You’re doing wrong,” then we get the uninstall. We’re just going to lose people with that.
We’ll disclose and provide as much tools as we can. We’ll adopt whatever best practices we can.
Yeah, it’s just not a topic of conversation or a use case that we’re talked about extensively on our end, to be perfectly honest.
Here’s what we’re working on, and we’ve got a lot of things to learn and to validate. We’re here talking to you, because we’re hoping to get feedback that can make us better.
It’s short for ameliorate, which means…
We’ve got to come up with something different. We just haven’t done it right now.
Feedback would be very much appreciated, and you have the ability to support in a way that can create a huge shortcut.
Our ability to tap into talent pools that care about this issue can make a huge difference for us. Enough of the pitch. Any questions?
It’s a limiting factor, for sure.
We did…
No.
We ended up testing a lot of features to basically say, “How can we create value for people down the motivational curve?” We’ve got a number of features that have been identified that really seem to work pretty well from a mobile perspective.
Unless there’s some kind of technology evolution from a browser or OS perspective, we can’t do that. It’s more of a manual effort. We hope for some progress on the technical side.
Which is not unrealistic. I would bet that it’s going to happen, but we also have features that if we build up…
Yes.
All that stuff is obviously really important and very helpful. If we end up building out some kind of trusted presence, some kind of trusted brand, then we’re hoping to have the good problem solve.
That’s where we hope, but can we get there? Who knows?
Oh, that’s awesome.
That sounds great.
Do you have any other feedback or any other advice for us?
Where would you suggest is the best source for us to tap into talent sources? We’re able to find people of pretty good technical talent, but the overlap between that and care about…
I think we’ve got a member of our team who’s there right now, actually.
That would be awesome. Any questions for us?
OK, cool.
Well, thank you very much for your time. Really do appreciate it.
Sounds good.
Thank you so much.
